$114K+ in 90 Days. A Welcome Flow Built for Peel
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Peel.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Peel
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line
Your phone without the bulk
Preview Text
0.02 inches changes everything
HERO MODULE
Hero Approach: Direct
H1: Finally
Subhead: A case that disappears
Cta Button: Shop Cases
MODULE 2: TRANSITION COPY
You signed up because you're tired of bulky cases ruining the design of your phone. Here's 10% off to try the thinnest case on the market.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start with one of these
Super Thin Case. 0.02in profile makes your phone feel naked
Magnetic Case Wireless charging without the thickness
Active Case. 10ft drop protection without the bulk
Flex Case Textured grip that stays slim
RePeel Case Recycled materials in a minimal package
Cta Button: Use Code PEEL10
FOOTER MODULE
Your 10% off code: PEEL10
Expires in 14 days
2
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SUBJECT LINE: Why we started this
[Nick. I need the founder's name, title, and origin story to write this email. The website doesn't include any founder information or brand story. Without it, I can't write Email 2 in the founder's voice.
Once you provide: - Founder first name - Founder title - 3-5 sentence origin story (why they started Peel, what problem they saw, what drives them)
I'll complete this email immediately.
For now, I'm proceeding with the rest of the flow so you have 7 of 8 emails ready.]
– [Founder First Name]
[Title], Peel
3
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INBOX MODULE
Subject Line
0.02 inches vs the rest
Preview Text
What makes Peel different in six lines
HERO MODULE
Hero Approach: Curiosity
H1: You Have Not Seen This
Subhead: From any other case brand
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most case brands add bulk to solve problems. We remove it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six things that separate Peel from everyone else
Infographic: Checklist
- 0.02 inches thin. Five times thinner than standard cases, your phone feels like itself
- Five case types for different priorities. Protection level, grip texture, magnetic compatibility, sustainability
- Day-one support for new releases. Galaxy S26, iPhone 17, Pixel 10 cases ready before the phones ship
- Cross-platform coverage. IPhone, Samsung, Google Pixel, iPad all get the same minimal treatment
- Full ecosystem beyond cases. Wireless chargers, power banks, portable monitors that match the aesthetic
- Recycled option that doesn't compromise. RePeel cases made from reclaimed materials at the same 0.02in profile
Products Shown
- Super Thin Case. Your everyday minimal option
- Active Case. When you need drop protection without bulk
- Qi2 3-in-1 Folding Wireless Charging Stand. Charge everything at once
Cta Button: Shop Peel
FOOTER MODULE
Your 10% off code: PEEL10
Expires in 11 days
4
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INBOX MODULE
Subject Line
PEEL10 still works
Preview Text
Nine days left to use it
HERO MODULE
Hero Approach: Direct
H1: Your Code Is Active
Subhead: 10% off anything
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You claimed PEEL10 when you signed up. Here's what people are buying with it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most popular right now
Super Thin Case The original that started it all
Magnetic Case MagSafe compatibility without adding weight
Active Case. 10ft drop-tested for clumsy days
Thin 5,000mAh Wireless Charging Power Bank Pocket-friendly backup power
Glass Screen Protectors Complete protection without bulk
Qi2 3-in-1 Folding Wireless Charging Stand Charge phone, watch, earbuds simultaneously
Cta Button: Use PEEL10
FOOTER MODULE
Your 10% off code: PEEL10
Expires in 9 days
5
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INBOX MODULE
Subject Line
Peel vs typical cases
Preview Text
The comparison nobody else wants you to see
HERO MODULE
Hero Approach: Question
H1: What's The Difference?
Subhead: Besides 0.18 inches of bulk
Cta Button: See For Yourself
MODULE 2: TRANSITION COPY
Most phone cases are designed by people who don't care how your phone feels in your hand. Here's what happens when you start with thinness instead of adding it as an afterthought.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Peel vs the phone case industry
Infographic: Table
| What Matters | Peel | Typical Case |
|---|---|---|
| Profile thickness | 0.02 inches | 0.10+ inches (5x thicker) |
| In-hand feel | Phone dimensions unchanged | Adds bulk to every edge |
| Device lineup | iPhone, Samsung, Google Pixel, iPad | Often locked to one ecosystem |
| New model availability | Day-one support for unreleased phones | Weeks to months after launch |
| Case variety | Five types for different needs | One approach fits all |
| Design consistency | Both tie. Clean aesthetic vs varied styles | Both tie. Clean aesthetic vs varied styles |
| Sustainability options | Dedicated recycled line (RePeel) | Standard plastics only |
Products Shown
- Super Thin Case. The baseline everyone compares to
- Magnetic Case. Embedded magnets for wireless charging
Cta Button: Shop Peel
FOOTER MODULE
Your 10% off code: PEEL10
Expires in 7 days
6
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INBOX MODULE
Subject Line
What 1,000+ customers say
Preview Text
Real reviews from real users
[Nick. I need 5-6 customer review quotes to write this email. The website has a reviews page but the specific quotes weren't included in the scraped content.
Once you provide customer reviews with first name + last initial format, I'll complete Email 6 immediately.
For now, I'm proceeding with the rest of the flow so you have the remaining emails ready.]
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Listen to them instead
Cta Button: Read Reviews
MODULE 2: TRANSITION COPY
[Transition copy will be written once reviews are provided]
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: [To be written with reviews]
Infographic: Numbered List
[Customer review quotes to be inserted]
Products Shown
- Super Thin Case. The one everyone reviews first
- Active Case. For buyers who need drop protection proof
- Magnetic Case. Wireless charging skeptics come here
Cta Button: Shop Peel
FOOTER MODULE
Your 10% off code: PEEL10
Expires in 4 days
7
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INBOX MODULE
Subject Line
PEEL10 expires tomorrow
Preview Text
Last 24 hours for 10% off
HERO MODULE
Hero Approach: Direct
H1: Tomorrow It's Gone
Subhead: Your welcome code expires
Cta Button: Use PEEL10 Now
MODULE 2: TRANSITION COPY
Your 10% off welcome code expires in 24 hours. After that, it's full price.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Use it on any of these
Super Thin Case. 0.02in profile, no compromises
Magnetic Case Wireless charging compatibility built in
Active Case. 10ft drop protection without bulk
Flex Case Textured grip, minimal thickness
RePeel Case Recycled materials, same thin profile
Qi2 3-in-1 Folding Wireless Charging Stand Charge three devices at once
Cta Button: Shop Before Expiration
FOOTER MODULE
Your 10% off code: PEEL10
Expires tomorrow at midnight
8
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SUBJECT LINE: Your code expired
Hey,
Your PEEL10 code expired last night. I wanted to check in.
If you didn't use it because something wasn't clear about our cases, hit reply. I'll answer anything.
If you decided minimal cases aren't for you, no pressure at all. I get it.
But if you were planning to grab one and just got busy, I can extend your code for 48 hours. Just let me know.
Either way, thanks for signing up. If you ever have questions about which case fits your phone or your grip style, my inbox is open.
– [Founder First Name]
[Title], Peel
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.